What’s in A LOGO?

Finding the appropriate way to capture a club with an image is never easy. The best course logos are widely known throughout the golf world. But what did it take to create them? What were the thoughts and ideas that went on to paper that led to the creation of something that encapsulates a course?

In the case of The Lido, we reached out Olivia Herrick about the process of designing the logo to gain an understanding of the process that brought the latest Sand Valley course logo to life.

Design Inspiration

"Michael and Chris approached me to design the logo for the Lido in March of 2021. As a competitive amateur golfer and having worked on a variety of different design projects for the property, including the logos for the Sandbox, Sand Valley Tennis, Sand Valley restaurants, as well as the food truck, I was honored to team up once again and help them bring the Lido back to life through a timeless, yet original logo.

Our design process is very collaborative, and Michael and Chris are incredibly creative. They had a variety of unique concepts that they were interested in pursuing. After several design rounds, one of their original ideas was proving to be a strong and symbolic frontrunner: a Siren. Sirens are a recurring symbol in ancient mythology, known for beckoning sailors to shore to crash their ships.

Ultimately, after many iterations of our Siren, we landed on a mark that is simple, original, and timeless. We hope you agree!"

Olivia Herrick is the founder of Olivia Herrick Design. To learn more: oliviaherrickdesign.com.